One of my very first computer programs (circa 1980) looked like this:
10 PRINT "IAN "
20 GOTO 10
For whatever reason, kids love to customise stuff to make it their own. I see this every day my students use the computers in the lab. The server is set up so that any modifications made to the Windows desktop (fonts, wallpaper etc) are lost as soon as they are logged out. The temporary nature of this doesn't stop some of the kids, unless I have provided something more interesting to do they will spend ages changing the desktop to reflect their personalities - favourite sports teams, the Aboriginal flag, sports cars, graffiti versions of their names. I suspect this was the reason for the success of the early MySpace rather than the social aspect. You could make MySpace how you wanted, add your pictures, your name, your choice of star glitter colour.
Elizabeth tells me a big thing at school at the moment is changing the Google logo to your name, then saving it as the home page. There are several approaches to this. If you use Google for your email/calendar etc you could just use the iGoogle service they provide which allows you to set up a personalise portal. A more sophisticated system, for geeks only, is to use the Firefox Greasemonkey addon to run a script to change the logo on the actual page.
The simplest way is to use one of the customisation pages. PimpMySearch, GoogleMyWay and FunnyLogo are the good ones, with FunnyLogo perhaps providing the most authentic version.

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